Volvo lights us up with Lifepaint

Onze again, nice things are coming out of Sweden: this time a auto manufacturer that is able to look fyrther than its own bumper. But what’s a car manufacturer doing on GearLimits? Its really quite simple. Volvo, the brand in question, is well know for its efforts on safety. And safety just happens to be one of our three points we at GearLimits focus on when reviewing gear. The idea of Volvo is also quite simple: if you can improve the safety of cylists and pedestrians, you will be helping the safety of the driver.

So how can you help improve safety for cyclists, runners, pedestrians and others? By making them ever more visible in traffic. Be it busy inner city traffic or darkened country roads. Enter Volvo’s LifePaint. It’s a colourless spray, invisible in daylight, but very visible at night, especially when the headlights of a car hits the paint. You can spray your bike, shoes, jacket, backpack, helmet etcetera. And you need not worry about your clothing of colours of the material you are spray painting, says Volvo: It does not effect colours and has no negative effects on the surface itself. It is washable and the spray has a life span of about a week. So there you go. Worth trying it out, isn’t it?

As far as we can tell, Lifepaint is only available in five shops in the greater London area. It seems to have been an initiative of the UK branch of Volvo (not really coming out of Sweden,…so, but anyway). We are looking forward to hearing how it helps and are looking forward to the product coming to the Netherlands. More than enough cyclists here that would welcome this solution.

Mark Stokmans
Mark Stokmans
Since I can remember I have been very active in many different sports: started with baseball, tennis and riding later hockey, football, running and aikido. In addition, since twelve years old I've been into actionports: at first windsurfing, later climbing, inline skating, snowboarding, mountain biking. With the first action cams coming onto the market I've been making action sports videos. Furthermore, I've worked in the sports industry since 1990, sports marketing, media and live TV and until the end of 2016 at the Dutch Olympic Committee. Besides being partner in GearLimits I work as a digital freelancer. Based in the Netherlands, Married with Children (11 and 13 years old)


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